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PROFILE - ART DECO MAN

Orange County Jewish Life - January 2005

      Dave Goldstein has made it his personal mission to put artistry back into the art of living.
      Soulless, culture-less, strip-mall mania, and just downright "tacky" are just some of the terms that have been used to describe the City of Angels. It’s one reason many former Angelino’s have decided to leave the big smog behind for the prettier environs of Orange County. Let’s face it; "beautiful" is not an adjective normally reserved for Los Angeles, unless of course you’re referring to the plastic-surgeried, Botoxed celebrities that grace the (airbrushed) pages of the tabloids.
      And no more so is beauty eschewed than when it comes to housing in Los Angeles. While many Orange County residents are blessed with beautiful houses, waterfront views and ample yard space, in LA, finding a ridiculously expensive shoebox with bars on the windows and "undesirables" on your street corner, is more the order of the day.
      Unless of course you’re Dave Goldstein, known to those who consider themselves among his friends (or tenants) as "Art-Deco Man." An Angelino native, the 40-something Goldstein grew up in the Miracle Mile district, attended Fairfax High School, LA City College, and Cal State Northridge, graduating with a degree in merchandising. From there he went into selling automobiles — old foreign cars. "But I haven’t been in the car business for 25 years now," he says. Later, he segued into commercial real estate. "Shopping centers, stores etc," he reveals. "You can make a lot of money, but it’s very boring."
      Goldstein is a man on a mission; a superhero to the housing set if you will, intent on not only giving you value for your rental dollar but also a place you can actually call home. An Art-Deco fanatic, Goldstein goes to extreme lengths to scour the city, buying up old 1920s and 30s buildings with all the zeal of an over-enthusiastic terrier. Goldstein is renowned for sparing no expense when it comes to providing tenants with gleaming hardwood floors, French bay windows, crown moldings, wrought iron staircases and antique lighting to name but a few.
      On meeting him outside one of his new buildings currently being restored, Goldstein proudly displays some of his wares in the trunk of his car — including brass handles and genuine 1930s salt and pepper shakers that he places in the homes of his tenants. “I don’t have to seek this stuff out,” he says. “People know I collect it, so they come to me.”
      So what’s your fancy? Mediterranean villa, English Tudor, Spanish-style courtyard? Goldstein has them all, from the Hollywood Hills to Beverly Hills. From tiny studio apartments you can barely swing a cat in, to obscene penthouses with stunning views, some of which can rent for up to $3,500 per month.
      Goldstein’s obsessions are legendary. In a city of plasterboard and box-style condos, his buildings stand out. Take a drive down Sycamore in the Beverly/Fairfax district — one of the city’s areas with a high concentration of Orthodox Jews, and you’ll find a slew of Goldstein’s properties. Goldstein says he’s looking for people “who will love these buildings as much as I do, and will take care of them. Because if the buildings are really good then you get really good tenants.”


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